Survival of the softest is a norm-creative survival kit that, through design, twists the prepper aesthetic and the collective perception of what we need in a crisis.

Few have probably been able to avoid the discussion about crisis preparedness, which has increased in recent years. Typically emergency readiness concerns food, water and protection. 

With the intention of de-dramatising the subject, I asked myself the question of how I could approach it from another angle – What do we need in a crisis once the urgent needs are met? I wanted to investigate crisis preparedness based on our human needs, such as security, sense of belonging, self-esteem and self-fulfilment, with a more personal twist – Is there room for beauty and cosiness in a crisis?

I have allowed our basic needs to take shape in four alternative symbolic objects associated with them, packaged in a survival kit, with the desire to evoke reflection on the unexpected and more personal, things that are important to us as individuals, for our human well-being.