The world revolves around you, or rather how others perceive you. Therefore I can offer products with a design right up your alley. Welcome to a vending machine entirely to your liking.
Self-seeking Service presents a future scenario where the design of packaged items “for sale” adapts to your values. The project is an investigation of identity and self-realisation in relation to consumer culture, based on the assumption that people create self-portraits with the help of a collection of objects that we consume for identity building purposes.
The project is presented as a vending machine, an interactive video installation of my personal belongings that possess different nostalgic values. I then “sell” my identity in the form of a still life based on your likes. The changing design is a response to how the algorithms used in social media create targeted advertising based on the choices that we make when we interact with them.
I have investigated how companies use socially coded design to convey values and have been inspired by the internet culture aesthetics in order to design the alternative brand identities. These have been sorted by values that lay the foundation for these lifestyles.