Maya Sundholm

The slightest provocation is grounds for engagement 

An exploratory work about/on ugliness and beauty, aesthetics and attraction.

My degree project is based on an exploration of the definition of ugliness and beauty, of which the project is about working around, and with, elements that feel challenged both in the practical work and the theoretical, as well as an exploration of the ugliness and the attraction that can occur, based on ugliness and ugly objects. My work intends to raise thoughts about what we express, do, carry and what we value as nice and ugly. 

As a method, I have worked with a kind of rhythm throughout the entirety. To create an attraction by finding elements in the design that interact with each other but at the same time attract attention, and even provide a distraction. With starting points in various components and concepts linked to ugliness, both personal as well as references from Tom Sandqvist, Mary Douglas and Mark Cousins, I have put my focus on the material expression created by material defects and wear, as well as an off balanced fit, that gives a hint of playful seriousness and a chaotic feeling in material combinations, kitsch details and the collection as a whole.

Maya Sundholm

The slightest provocation is grounds for engagement